Follower growth through strategic content planning
CREATOR · COMEDY · GYM CULTURE
Making the
gym feel a little
less serious.
Hey, I’m Khushi — a content creator turning everyday gym moments into funny, familiar stories people love to share.
✳Real-life gym energy.
Internet-sized laughs.
Internet-sized laughs.
YOUR NEW FAVOURITE GYM BESTIE
strong
but silly ✳
but silly ✳
SCROLL TO EXPLORE01 / 04
GYM HUMOUR✳RELATABLE REELS✳BRAND STORIES✳GOOD ENERGY ONLY✳GYM HUMOUR✳RELATABLE REELS✳BRAND STORIES✳GOOD ENERGY ONLY✳
01 A LITTLE INTRO
Fitness content
with a funny side.
I make gym content for the person who loves a good workout — and knows the best part is laughing about it after.
My style is playful, easy to relate to, and made to feel like a friend sharing the moment. It’s a natural fit for brands that want to show up in fitness and everyday wellness with a little more personality.
Follow along ↗
OFF THE CLOCK
still finding the light ✳
still finding the light ✳
“A little
discipline.
A lot of
personality.”
discipline.
A lot of
personality.”
02 CREATOR WORK & MOMENTUM
Stories that
move people.
Content Lead at Prorata Cars, leading a 3-member content team across 5 pages—from the first idea to the final post.
3TEAM MEMBERS
LED
LED
5PRORATA
PAGES
PAGES
From “what should we make?” to “post it.” I build strategies, ideate and script, plan shoots, create Reels and carousels, run campaigns, and coordinate with influencers.
If it involves content, I’m probably somewhere in the middle of it.Average organic views on short-form videos
Subscriber growth while creating for the channel
INSTAGRAM INSIGHTS · 90-DAY SNAPSHOTGood things travel
7 JUL — 4 OCT 2026Good things travel
through Reels.
849,805Views
436,714Viewers
Figures transcribed from the Instagram Insights screenshot you provided. Content-type totals are rounded as shown.
Content Lead · Prorata Cars, Bengaluru
I lead a 3-member content team and handle content across 5 pages. My work spans content strategy, ideation, scripting, shoot planning, Reels and carousels, campaigns, influencer coordination, and publishing.
Content Creation Intern · HYPD
Made trend-led Reels across four social pages. Most crossed 10K views, with some reaching 1M+; supported page growth, including goodgame.hypd from 500 to 3K followers.
Social Media Intern · The Economic Times
Created social content for 10+ business verticals across Instagram, Facebook, LinkedIn, YouTube and X. Contributed to 15–20% monthly engagement growth and produced 20+ short-form videos.
Bachelor of Journalism · Delhi School of JournalismCanva · Content strategy · Scriptwriting · Short-form videoFreelance model · 5+ commercial shoots
03 THE CONTENT
My world,
in a few frames.
Short-form stories built around the moments every gym-goer knows.
01 / THE RELATABLE ONE✳
“one more
set?”
set?”
sure.
probably.
〰probably.
Gym-life comedy
Those tiny gym moments that deserve their own punchline.
02 / THE BRAND STORY✳
good stuff
fits real life.MADE TO FEEL NATURAL
fits real life.MADE TO FEEL NATURAL
YOUR BRAND, MY WAY ↗
Playful product stories
Product moments woven into content that still feels like me.
03 / THE LITTLE REMINDER✳
POV:you
showed
up.✳that counts!
showed
up.✳that counts!
Feel-good fitness
Encouragement with a wink. Because progress can be fun.
Creative directions shown here — not sponsored campaign examples.
04 GOOD COMPANY
Some lovely
brand friends.
Grateful to have created with brands I’m proud to share.
wishcare®
THE BODY
RESERVE
RESERVE
Dr. Munchies✳
AVATAR®
only what’s
needed.
needed.
05 YOUR NEXT CREATOR COLLAB
Have a fun idea?
Let’s make
something memorable.
Slide into my DMs ↗khushigupta4527@gmail.comOpen to campaigns
that feel like a good fit ✳
that feel like a good fit ✳